![]() Automated clicking tools or traffic sources, robots, or other deceptive software.Publishers encouraging clicks on their ads (examples may include: any language encouraging users to click on ads, ad implementations that may cause a high volume of accidental clicks, etc.). ![]() Repeated ad clicks or impressions generated by one or more users.Clicks or impressions generated by publishers clicking their own live ads.Because there are more types of invalid traffic than just bot traffic. Invalid traffic is not always bot traffic. Most others in the industry are forced to take a very reactive approach to understand what caused invalid traffic issues and are tasked with identifying patterns that could be specific to different types of invalid traffic. Outside of this information, there’s not much else that can be shared about Google’s detection methods.
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